About Us
Based in South Africa….
Ididit design’s dangerous duo, Didi Da Silva and Thembani Simango lead a team of neo-revolutionaries and fashion designers, a team that comprises of a significant cross section of the Joburg inner city youth and continues to grow and evolve everyday. Ididit, you did it, we can ALL do it, our own way. Ididit is a loose collaboration of design, music and subculture that epitomizes a unique attitude and philosophy of victory and freedom.
Mission:
To make a statement, to represent and refine a mythology for local fashion trends that is based on success against the odds and original attire based on original thinking, inspired by the entrepreneurial spirit in Joburg. To produce high quality local brands that compete at international standards and promote Hemp products and awareness of the thousands of benefits of using natural, renewable products over synthetic and costly alternatives
Ididit arose from the free market dynamics of a new South Africa where artists were allowed to create their art and sell at various events, including the various stalls of the recent FIFA 2010 World Cup. The creators of the Ididit brand enjoyed building their brand over the last six years through retailing opportunities at art and music festivals, as this is the type of space where they had the best chance to interact with their market and develop their styles and products in concert with the people who would benefit most from the product. Ididit is a sturdy range built for survival on the street and at dusty festivals.
The Mission Bags, Leather ware and Hoody Scarf range are all built for survival, giving the wearer numerous benefits beyond the aesthetic, including compartments for various items, durability and resistance against wear and tear. At festivals and similar events Ididit erects an engaging stall, and makes use of the stencil “tagging” concept to lure the people- allowing the Ididit brand to be sprayed onto clothes from other distributors. This crowd-tagging branding exercise is based on a renegade thinking of breaking the rules and creating a frenzy at our stalls. Our brand is aligned with the Creative Commons, it is open to interpretation and adoption, it is free.
The people love Ididit and believe in what we were growing. Our true talent lies in creating new concepts for clothing design, we call it Ididit Conscious Wear. Conscious wear is a slogan we promote on Ididit exclusive lines – conscious wear because it represents a conscience state of being. Conscious wear is made of only the finest hemp material or the finest cotton or linen.
We have created some kick-ass concepts under Ididit Conscious Wear, the Ididit Mission Bag, the Ididit Hoody Scarf.TM our hand knitted hats and beanies, and of course the tailor made hemp denim couture. Our ranges vary, something new every season. This season (Summer 2010 – 2011) we are promoting street-wear, high fashion, and conscious accessories and jewelery.
It would be wonderful if you would come and visit us and let us share what we did with you
“I did It – for positive people”
Regards
Ididit Team
Thembani Simango
Didi Da Silva
