Ididit Designs

A hood with a scarf and pockets!
Great for all seasons.
Make of pure cotton and comes in 3 sizes
Kids
Medium
XL

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Once a person discovers the beauty of hemp fabrics and their design potential there can be no return to ordinary cotton or synthetic fabrics. Due to recent breakthroughs in fabric technology, what many people remember as a rough unyielding fabric has become soft, supple and versatile. Hemp needs to be re-introduced to the public as a luxurious fabric and dust off its image of canvas sacks and saggy tee-shirts.This is the aim of a new contemporary hemp clothing label called Ididit.

Ididit is a creative hemp clothing label launched in 2004 by Brighton based fashion designer Ididit McPherson, her business philosophy is to design and create fashionable, beautiful, contemporary clothing from a wide variety of hemp based fabrics and recycled materials.

“When I first started sewing I would re-create second hand clothes and curtains and make new new shapes from old 50’s and 60’s patterns which I collected from flea markets and bootsales. I taught myself a lot of sewing and pattern cutting from vintage books.”

Ididits studio is chock full of finished/half finished and in production garments.” after leaving college in 2003 I wanted to find a way of incorporating my creative skills with my personal beliefs about the clothing industry and our culture of wearing things a few times and throwing them away. I knew this would be difficult to achieve if I were to seek employment within the fashion industry so I decided to work on my own business idea. I received funding from both The Prince’s Trust and the Fredericks Foundation to get started and set up my studio and I also have the support from The High-land Company in Scotland.” Ididits clothing range consists of inspiring timeless shapes which celebrate the female form without overwhelming the woman who wears it.

“Hemp is the design choice as it is a varied, durable and longlasting organic fibre grown without the use of any chemical pesticides.”

Ididit designs the garments to stand on their own in the way of style. The business hopes to promote change in the way we look at ecologically sound clothing. Ididit takes a view on clothing as something one should be able to wear each year without looking out of date. The aim of Ididit is to become a part of the growing network of fashion labels and businesses supporting hemp and organic farming around the world.

Ididit sells the Ididit clothing range directly from it’s studio based in Johannesburg and will soon be available from various independent retail outlets in South Africa. including The Hemp Shop in Sandton. The business is seeking support from the network of existing hemp/organic clothing shops and distributors as well as support from within the fashion industry.